Sheraton Grand Doha Resort and Convention Hotel

The Bonvoy 10K Challenge

10,000

new Marriott Bonvoy members by 31 December.

For the General Manager, October 2026

A receptionist helping guests join
Sheraton Grand Doha at sunset
The 25% tent card in the Atrium Lounge

Five parts. Five minutes.

1The strategy
2The dashboard
3The team's tools
4The tactics
5More ideas
The resort beach from above

Part 1 of 5

Our people are the strategy.

600 colleagues. One competition. Every enrollment credited, ranked and rewarded.

A receptionist helping a couple join at the front desk

600

colleagues

×

17

members each

≈

10,000

new members

One or two a week, per person, for 13 weeks.

Part 2 of 5

The dashboard.

One live race the whole hotel can see.

The resort from above

The race, live.

How each enrollment is credited.

No extra step for anyone. The colleague's code is sent to the board the moment the guest taps Enroll.

Every enrollment moves the race.

Part 3 of 5

The team's tools.

A code, a screen, a nudge and a prize.

Colleagues cheering at the canteen screen

Everyone carries their own code.

A guest-facing card with a personal QR. The guest scans, joins, and the enrollment is credited to that colleague.

Shown at the desk, the table, the poolside. Same code on their phone as a link.

Guest scan card with Sheraton logo, Marriott Bonvoy wordmark and a personal QR code

A nudge every day, on WhatsApp.

09:00Morning kickoff
13:00Personal nudge
21:00Evening scoreboard
MondayWinners
Colleagues cheering as the live screen shows the top three

Winners every week.

Every weekTop 3 win F&B vouchers
Every monthA room night and lunch with the GM
All seasonSilver, Gold and Ambassador tiers

Part 4 of 5

The tactics.

Four ways we bring guests to the team.

A grand lounge at dusk
A ministry employee reading the email at his desk
The PR email: a gift for every colleague, 25% off at Sheraton Grand Doha

Tactic 1 · Ministries

A gift from their own PR department.

Sales sends it to each ministry's PR team. They forward it to every employee.

The 25% tent card on a marble table in the Atrium Lounge
More Cravings app with the 25% member offer

Tactic 2 · Restaurants

25% off the bill. Members only.

On every table: scan, join Bonvoy, open More Cravings, save 25%.

A mother smiling at a message on her phone

Tactic 3 · Family

One message to Mum.

Colleagues share their link with family. Always voluntary.

Tactic 4 · Social media

Unlock Doha.

Every post hides the member price behind a lock. The only way to see it is to join, free, in one tap.

Unlocked: 25% off your total bill with More CravingsLocked: tonight's dinner price is locked

A reel, a post and a story.

Reel: Doha has two prices, only members see the second
Unlocked pool postLocked pool post
Story: unlock my price

Part 5 of 5

More ideas.

Three more engines that run every day.

The pool

Every arrival, asked three times.

In the pre-arrival email, at the front desk, and on the key-card sleeve.

3,000

members from in-house guests

Guest room

A Bonvoy desk at every big event.

A welcome coffee for delegates who join, and a card on every wedding table.

1,500

members from events and weddings

Palm-lined seafront

Two prices on every sign.

Beach, pool, spa and gym show a public price and a lower member price.

1,250

members from beach, spa and gym

Loungers by the sea

How it adds up.

3,000

Arrivals

2,000

Restaurants

1,500

Events

1,250

Family

1,250

Leisure

1,000

Ministries

= 10,000

The decision

Go ahead today.

Launch within a week of your yes. First names on the board within two weeks.

Your yes covers

  1. 25% off via More Cravings
  2. Prize budget [QAR ___]
  3. Social ads [QAR ___]
  4. Town hall on [date]
Beach swing at sunset with the Doha skyline
Sheraton Grand Doha at sunset
Oct: launchOct–Nov: buildNov–Dec: peakDec: final push